SPTYSpecificity, Inc.

About Specificity, Inc. (SPTY)

Specificity, Inc. (SPTY) is a Advertising Agencies company headquartered in Lakewood Ranch, FL, United States whose shares trade over-the-counter on the Pink tier.

Specificity Inc. is an intensely focused digital marketing firm that leverages hyper-specific granular targeting, which will focus 100% of client spend on customer segments that make perfect sense for their product/service.

Products and services

Specificity is a highly focused digital marketing firm that excels in hyper-specific granular targeting, ensuring 100% of your budget is directed toward customer segments perfectly aligned with your product or service. We tackle systemic industry challenges that waste your marketing dollars, including bot traffic, ad serving waste, cookie depreciation, and audience ID accuracy issues. Our innovative approach utilizes Bitos and MAIDs to build audiences, effectively eliminating bot traffic and ad waste. Specificity has access to the world’s only 1-to-1 first-party data graph, enabling us to create addressable audiences based on intent, demographics, purchase behavior, and location visit behavior, among other criteria. While a well-defined audience is critical for a successful campaign, it’s just one part of the equation. Specificity also implements intuitive ad sequencing, audience ID technology, AI integration, saturation modeling, conversion funneling, CRM integration, traffic resolution, and comprehensive analytics reporting. Our unique access to the data graph allows us to resolve your website traffic and build your own legally compliant first-party audience, which is crucial in the era of cookie tracking depreciation. Creating your own first-party data set has never been more important, and we specialize in developing these intent-driven audiences for your product or service.

SPTY key facts

Ticker symbol

SPTY

Market tier

Pink

Sector

Communication Services

Industry

Advertising Agencies

Headquarters

Lakewood Ranch, FL, United States

Country of incorporation

US

Year of incorporation

2020

Employees

8

Estimated market cap

$6.12M (as of May 8, 2025)

Shares outstanding

13,508,308

Reporting standard

Alternative Reporting Standard

Audit status

Unaudited

Fiscal year end

12/31

Latest filing

Annual Report (Dec 31, 2024)

Specificity, Inc. leadership

• Jason Wood — CEO
• Richard Lee Berry, III — COO

Explore more: Advertising Agencies stocks · Communication Services sector · Pink stocks · OTC stocks starting with S